Founded by Aaron Nieh, ANW is based in Taipei and Kaohsiung, actively involved in brand identity across various sectors including music, publishing, art, and public projects. Their expertise lies in integrating contemporary and pop culture with diverse visual codes, adding depth and complexity to their work. This methodology enriches their creations with multiple layers of interpretation, providing clear and accessible insights into the field of graphic design.

Aaron Nieh's workshop emphasizes the overall integrity of design, advocating for layers without excessive complexity. Creativity is encouraged to be quirky but moderated, avoiding overdone expressions. Similar to advertising, designs should convey one crucial message at a time, maintaining clarity and focus.

After immersing myself in Aaron Nieh's interview, magazines, and books detailing his work and offices in Taipei and Kaohsiung, three concept words immediately spring to mind: Industrial, Fluidity, and Playful. The Industrial concept is drawn from the abundance of metal elements in his office spaces. Meanwhile, Fluidity and Playful are evident in his work, characterized by clean, smooth designs with a vibrant touch of color. These three concepts will permeate throughout the entire design process.